Nimbus was recently spotlighted by CNBC, discussing the past, present, and future of the ghost kitchen industry. The video highlights the struggles that many ghost kitchen operators have encountered due to various challenges inherent in this operationally demanding business model.
Off-premise kitchens are an incredibly viable business model, but we’ve seen three key problems hamper many of the well-capitalized players in the space: 1) exclusive focus on delivery operations; 2) hasty geographic expansion; and 3) premature vertical integration.
Many operators are focused on providing kitchen infrastructure and services geared toward delivery businesses only, which overlooks a huge swathe of the food industry that is also in need of affordable and flexible kitchen space.
At Nimbus, we have diversified rental models that allow us to service a broader set of food businesses, including catering, meal prep, pop-up operators, and more, which gives us a wider TAM and hedges against delivery market fluctuations and changing consumer preferences.
While growth is essential, we’ve seen other operators enter new markets too quickly, which has strained operational capabilities, compromised service quality, and caused kitchens to open and close within only a few months. Commercial kitchen build outs require significant CapEx, so building facilities without understanding the nuances of local regulations and customer preferences can prove incredibly costly.
We’ve taken a much more measured approach to growth, focusing on establishing a strong New York City presence before considering growth in other markets, which has allowed us to hone our operating playbook and give us confidence as we enter new markets.
Many well-capitalized players also prematurely vertically integrated; they built and operated commercial kitchen spaces, developed ordering platforms to drive demand to tenants, and launched or licensed virtual brands within their spaces. Commercial real estate, technology, and food businesses are three vastly different business models that require unique operational attention and specific capital sources. Many ghost kitchen operators have faced difficulties in juggling the intricacies of each of these unique business verticals.
In contrast, Nimbus has prioritized building a robust foundation with a laser focus on facility operations. By focusing entirely on efficiently managing kitchen spaces and ensuring seamless facility operations, we’ve positioned ourselves to navigate the complexities of the industry with precision before considering broader vertical integration.
Job opportunities at start-ups in the food and beverage industry
Are you passionate about the culinary world and seeking career opportunities in innovative start-ups within the food and beverage industry? Explore exciting roles available at Nimbus as we revolutionize the future of the shared kitchen industry through our flexible co-cooking infrastructure, or explore positions with current members operating in our kitchens!
At Nimbus, we combine hourly and long-term kitchen rentals with our events venue to nurture a community of food businesses and their customers. Our flexible commercial kitchen rentals enable food businesses to thrive at any stage of their business. Since opening our doors in 2021, we have opened 4 locations in New York City: Lower East Side, Downtown Brooklyn, Soho, and Midtown, but our sights are set nationwide. As we expand, we are looking to expand our team with dedicated individuals with a passion for food and entrepreneurship.
Director of Partnerships and Business Development:
As the Director of Partnerships and Business Development, you’ll work closely with senior leadership to identify and cultivate strategic partnerships that elevate Nimbus brand visibility, enrich our sales top of funnel, drive operational efficiencies, improve the member experience, and ultimately contribute to a substantial increase in overall revenue.
Click here to learn more and apply.
General Manager, Chicago:
As the Chicago General Manager, you’ll play a pivotal role in overseeing the end-to-end operations of our shared commercial kitchen, ensuring a seamless launch and ongoing success of the facility.
Click here to learn more and apply.
Member Operations & Experience Associate:
As a Member Operations & Experience Associate, you’ll play a key role in ensuring the success of our members across five shared commercial kitchen locations, overseeing member relationships, driving member growth and retention, and contributing to the overall success of our collaborative culinary community.
Click here to learn more and apply.
Kitchen Operations Associate:
As a Kitchen Operations Associate, you are responsible for ensuring smooth day-to-day operations for the members in our commercial kitchen and event spaces. Your main duties include cleaning and customer service. This job is full to part-time and offers competitive pay as well as full benefits.
Click here to learn more and apply.
Pure Plate, is a private chef weekly meal prep service in NYC.
They started it for themselves as a way to eat high-quality, healthy meals every day without having to cook. Since then, it went viral on Twitter and interest from others has been overwhelming. They went from delivering 0 → 500 meals per week in just 2 months — with over 250 more customers on the waitlist.
Operations Manager (full-time):
Help scale Pure Plate and expand its operations. Run day-to-day operations including customer comms, vendor partnerships, logistics coordination, and everything in between.
Head Chef (part-time):
Lead their weekly cooks along with menu design. The ideal person will be formally culinary trained and have experience leading a top-tier kitchen at a high scale.
To start this would be a part-time engagement (10 – 20 hours per week), to grow into a full-time partner as we expand to multiple cities with profit-sharing opportunities.
Head of Culinary Operations (part-time):
Lead ingredient sourcing/procurement, delivery operations, and culinary hiring. Collaborate with the chef on menu design and day-of cook efficiency.
If interested, email: email@example.com & firstname.lastname@example.org
Laroot offers a curated meal delivery plan Monday-Wednesday. Their plan can be customized based on your dietary restrictions and If you, or anyone you know, has a zest for innovation and is interested in becoming a part of an impactful startup, you can message them on Instagram or email email@example.com to join their team!
Launching your own start-up
Maybe you have been working in the food industry for a while now, or you are a lifelong culinary enthusiast and are ready to launch your own concept. If so, Nimbus is a great place to start. Our flexible options can enable you to operate your food business a few hours a week to start, or full-time once you are ready. Our commercial kitchen rentals are fully licensed and equipped so you can get started as soon as you have the specific permits established for your business. Click here to schedule a call with our sales team to learn more about everything we offer at Nimbus.
How much time and money does it take to open a restaurant in NYC?
And why Nimbus’s shared commercial kitchen rentals are the solution you need.
Opening a restaurant in New York City is a dream for many, but it comes with its own set of challenges. From navigating complex regulations to managing costs effectively, the process can be daunting. In this guide, we’ll break down the key timing and expenses involved in launching a restaurant in NYC and explore how operating at Nimbus can streamline the process.
Time to open a traditional restaurant
The time involved in opening a traditional restaurant is often underestimated. On average, it takes about 6-12 months for a restaurant to open its doors, if everything runs smoothly. The timeline is often as follows:
Design process 4-6 weeks: Architects and engineers will create drawings and blueprints for how you want the restaurant to look and where everything will go. To do this, you often must have a location secured.
Permit process 3-6 months: Depending on your business, different permits will be required from FDNY, DOB, and more. The time it takes for approval depends on these agency’s backlogs.
Bidding process 4-6 weeks: This involves getting several quotes from general contractors and subcontractors and value engineering.
Buildout 2- 4 months: After everything has been approved and planned, you can finally start construction on your restaurant.
**Note that this doesn’t include raw material and equipment lead time delays, as well as the time it takes to find and negotiate a lease on a new location.
Costs involved with opening a traditional restaurant:
In general, costs range from $300,000 for a small, comfortable eatery to a staggering $10 million for a prestigious four-star establishment. Let’s delve into the major expenses:
The location, size, and condition of your chosen property significantly impact the rent. In Manhattan, the average cost is around $120 per square foot per year, translating to at least $240,000 annually for a 2,000-square-foot space.
Factors such as restaurant type, design, and layout contribute to construction costs. The average construction expense for a no-frills establishment is approximately $200 per square foot, totaling $400,000 for a 2,000-square-foot space.
Equipping your restaurant involves costs for kitchen equipment, furniture, fixtures, and POS systems. On average, this can amount to $100,000.
Establishing a presence in the competitive NYC market requires a marketing budget, averaging around $50,000. This includes expenses for website design, social media, advertising, and PR.
An alternative approach with Nimbus co-cooking facilities:
Operating at Nimbus can offer a more cost-effective and time-efficient solution compared to building your own restaurant space. New members can get started as quickly as 2 weeks with costs starting at $500. Here are some compelling reasons to consider Nimbus:
Flexible and affordable kitchen rentals:
Nimbus is an innovative shared kitchen company that combines hourly and long-term kitchen rentals with events programming. This allows businesses to launch their concepts, scale production, and nurture relationships with their customers with little risk and minimal capital commitment. Members can book a few hours of kitchen space per day or rent out a long-term private kitchen depending on their needs.
Nimbus offers everything you need to run your food business, from state-of-the-art equipment to professional sanitization, storage, and event spaces. Additionally, we handle the nitty gritty details of operating a commercial kitchen space such as pest control, fire safety, inspections, hood and HVAC maintenance and more. Say goodbye to the hassle of building, maintaining, or upgrading your own space.
Network and marketing support:
With locations in Midtown, SoHo, Lower East Side, and Downtown Brooklyn, and by working with leading brands including DoorDash, noma, Netflix, Fuku, and Jersey Mike’s, Nimbus has established itself as the preeminent shared kitchen in New York City.
Co-cooking at Nimbus connects you to a network of experts, mentors, and partners who can offer guidance, advice, and resources to grow your food business. Nimbus also provides support on social media marketing through collaborative posts and member feature videos, enhancing your online presence and engagement.
The sky is the limit
Culinary entrepreneurship isn’t limited to traditional restaurants. Nimbus’s offerings open doors for all kinds of innovative food businesses. Whether it is hosting pop-ups or cooking classes, offering meal prep or catering services, selling a new packaged good, or for well-known restaurants to scale their delivery radius in a low-cost way, Nimbus provides a unique opportunity for aspiring culinary entrepreneurs to save time and money. Nimbus members can enjoy convenience, quality, and growth opportunities and focus on what they do best. If you’re considering starting or expanding your food business in NYC, exploring Nimbus’s services and membership options could be a game-changer. Click here to book a call and learn more about how you can get started.
How To Use Technology to Streamline Your Shared Kitchen Operations
In the dynamic world of the shared kitchen industry, technology is proving to be a game-changer, streamlining operations, enhancing efficiency, and elevating the overall experience at Nimbus. We’ve embraced innovative tech solutions to transform our operations; here are some of our favorite tech solutions that have been integral to our facility operations and that are reshaping the culinary landscape more broadly.
Nimbus has seamlessly integrated The Food Corridor into our operations to revolutionize the way the company handles booking and billing. The Food Corridor is a comprehensive platform designed to streamline the management of shared-use kitchens, helping Nimbus efficiently schedule kitchen usage, update rentals available, manage bookings, and handle billing processes.
The platform provides a user-friendly interface that allows us to coordinate kitchen reservations with ease. This not only optimizes kitchen utilization but also ensures a smooth and organized workflow. The automated billing features of The Food Corridor eliminate manual errors, providing our members with accurate and transparent financial transactions.
At Nimbus, we value efficiency and ease of operations, and that’s why ResQ is our in-house facilities management partner. Their robust and user-friendly software, combined with their round-the-clock support team, and network of reliable service providers keeps our commercial kitchen operations smooth. ResQ’s preventive maintenance features enable us to address potential issues before they escalate. Now, Instead of getting caught up in the task of maintenance management, we can focus more on supporting our members.
Services ResQ can support:
HVAC & Refrigeration
Grease Trap Cleaning
Efficient kitchen operations are at the core of Nimbus’s success, and 7Tasks plays a pivotal role in ensuring streamlined task management for our on-site team. This innovative solution is tailored for kitchen operations, offering Nimbus a centralized platform to assign, track, and manage tasks seamlessly.
7Tasks facilitates clear communication among our on-site kitchen team, reducing the risk of miscommunication and errors. The platform’s user-friendly interface allows for easy task assignment and progress tracking, ensuring that each operation, from prep work to final plating, is executed with precision. With 7Tasks, Nimbus maintains a well-coordinated kitchen environment, enhancing overall operational efficiency.
Technological solutions facilitating scaling
Nimbus’s commitment to innovation is evident in our strategic adoption of cutting-edge tech solutions. By leveraging The Food Corridor for booking and billing, ResQ for facility maintenance, and 7Tasks for kitchen operations task management, we can scale efficiently while maintaining our values. As technology continues to evolve, Nimbus will continue to showcase how the integration of smart solutions can elevate the culinary experience and redefine the future of food service.
Commercial Kitchen Innovator Nimbus Doubles Its New York Footprint
Since doubling our footprint in NYC, Nimbus has seen some great press coverage; here are some highlights from some recent articles:
“Since its launch, Nimbus has helped hundreds of emerging, established, and enterprise food service professionals launch, test, and successfully grow their businesses by reaching thousands of new customers and streamlining operations. Current members include national brands such as DoorDash, OTG Management, Fraîche, and Chefs for Impact.”
“To meet the evolving needs of today’s culinary industry, Nimbus has developed a strategic blend of flexibility and community, setting it apart as a dynamic and customer-centric ecosystem for food purveyors.“
“Nimbus’s distinct offering is an in-demand concept for a myriad of food businesses, agnostic to size and maturity, categorically different from industry incumbents that focus almost exclusively on food delivery concepts.”
“‘We are excited to expand our presence in New York, enabling us to further our mission of shaping the next era of shared kitchens and co-cooking in a wholly unique, first-of-its-kind way,” says Camilla Opperman Morse, Nimbus CEO and Founder. “Our new state-of-the-art facilities are strategically positioned to cater to the burgeoning demand for shared kitchens and culinary experiences, exemplifying the strides Nimbus has made to redefine the way chefs and restaurateurs operate.’”
“There are two key differentiators for Nimbus: our flexibility and our focus on community,” Opperman said. “Members can cook in our kitchens for a few hours or a few years while our competitors only offer long-term rentals.
“Our flexible and diverse product offering allows us to target all kinds of food businesses across business sizes and maturities — including catering businesses, bakers, CPG brands, pop-up operators, delivery concepts, and more”
The 12 Days of Nimbus: Holiday Gift Guide for Food Lovers
The holiday season is here, and there’s no better way to celebrate than by indulging in culinary delights created by Nimbus members in our co-cooking facilities! We’ve curated a unique “12 Days of Nimbus” holiday gift guide, featuring a range of delicious treats and experiences, perfect for the food lover in your life.
1.Pasta Class Florence: Tickets to a pasta making class
Dive into the art of pasta-making with a ticket to Pasta Class Florence at Nimbus Downtown Brooklyn. Regardless of your cooking experience, this class offers a hands-on journey into the world of authentic Italian pasta. Explore Classes.
2. Spice Theory: Signature spice box
Do you know someone who loves to experiment with flavors? The Spice Theory Signature Spice Box could be the perfect gift! The box includes all 5 spice blends with complimentary recipe cards showcasing a twist on your favorite foods paired with signature cocktails. Discover Spices.
3. Happy Boards: eGift card or charcuterie & wine
Happy boards offers an array of meats, cheeses, wines, and all things charcuterie! Be it an eGift card or a specially curated board, this makes the perfect gift for your holiday host. Order Now.
4. Lucy’s Confections: Custom ugly sweater cookie box
Looking for a unique gift for your friends and family with a sweet tooth? Order your favorite photos printed onto delicious ugly sweater cookies from Lucy’s Confections! This gift is the perfect nostalgic tasty treat! Get Your Cookies.
5. Harvest Moon Supplies: Weekly harvest subscription
Re-inspire the home cook in your life with a Harvest Moon Supplies subscription. Each weekly harvest is curated with fresh unique, and seasonal ingredients as well as recipes based on your selection. Subscribe Now.
6. Allie’s Banana Bread: Banana bread loaf or eGift card
Relish the comforting aroma of freshly baked banana bread from Allie’s. Whether you choose a delectable loaf or an eGift card for a loved one, this gift brings warmth to the heart and home. Order Now.
7. Bite Mini Donuts: Holiday mini donut box
Indulge your sweet tooth with the Bite Mini Donuts Holiday Box. These bite-sized treats are the ideal dessert for festive gatherings, offering a variety of flavors to appease every palate. Explore the Box.
8. Sour Humanoid: Vinegar 4 pack
Explore unique flavors with the Sour Humanoid Vinegar 4 Pack. The 8 oz vinegar four pack comes with Sake Kelp Bay, Madeira Calendula Sichuan, Bourbon Barrel Aged Shiitake Rosemary Thyme, and Lemongrass Tequila. From tangy to bold, these artisan vinegars are the perfect gift for your loved ones with bold palettes. Discover Flavors.
9. Orgeat Works: Cocktail mixers
Toast to the holidays with cocktail mixers from Orgeat Works. Elevate your mixology skills with these handcrafted mixers that add sophistication to every sip. Flavors such as toasted almond or macadamia nut are perfect for the holidays! Shop Mixers.
10. Lucky Batch: Seasonal cookies
Lucky Batch offers a batch of 6 seasonal cookies. Flavors include Pumpkings, Snow Days, and Cosmos. Profits from their cookies are donated to a variety of organizations. Order Your Cookies.
11. Smart Mom’s: MonBento kid’s lunch box or custom meal plan
Are you searching for a gift to make a busy mom’s life a little bit easier? Look no further than Smart Moms Organic. They offer custom meal plans for her toddler’s and a variety of accessories including the MonBento Lunch box. Either option will make meal time a breeze. Shop Smart Moms.
12. Lael Cakes: Custom cake
Does someone you know have a special celebration coming up? A custom cake from Lael cakes could be just what they are looking for. These cakes, crafted with precision and creativity, are not only delicious but also a spectacular centerpiece for any occasion. Order Your Cake.
Nimbus Co-Cooking: Revolutionizing Culinary Collaboration
Nimbus Co-Cooking & Culinary Networking
In the ever-evolving world of culinary entrepreneurship, Nimbus has emerged as a revolutionary force, reshaping the landscape of commercial kitchens and providing a dynamic space for chefs to thrive. Our shared commercial kitchen concept goes beyond a traditional restaurant kitchen or standard ghost kitchen, offering a collaborative environment that provides our members with not only the infrastructure they need to operate their food business, but with the network as well.
Nimbus: Shared Kitchens at Their Finest
Nimbus isn’t just a shared kitchen; it’s a community, a hub of creativity, and a launchpad for culinary dreams. The concept is simple yet powerful: provide chefs and food entrepreneurs with a fully equipped, professional kitchen space without the overhead costs and logistical challenges of owning and maintaining their own facilities.
Key Features of Nimbus
Cost-Effective Solutions: One of Nimbus’s standout features is its cost-effectiveness. By operating in our facilities, chefs can access state-of-the-art equipment and facilities without the financial burden of leasing a full-scale restaurant. In New York City, standard restaurant kitchens can cost thousands of dollars per month, so our cost-effective solution that starts at $500 / month dramatically reduces that barrier to entry.
Flexible Workspace: Nimbus understands the diverse needs of culinary professionals. Our members can choose their commitment with hourly standard memberships, or long term dedicated leases. Our flexible membership plans and customizable workspace options allow chefs to adapt to suit the specific requirements of their culinary ventures. Depending on their business model, our flexibility enables them to start small and scale incrementally as their own demand grows, reducing risk.
Networking Opportunities: Community is at the core of Nimbus. Our shared space and open floor plan kitchens provide unique networking opportunities, fostering a community of like-minded individuals who can share experiences, ideas, and support, ultimately enhancing each other’s culinary journey.
Access to Premium Equipment: Nimbus kitchens are equipped with top-of-the-line appliances and tools, including combi ovens, rotating rack ovens, blast chillers, and more, enabling chefs to elevate their craft and experiment with new techniques without investing the capital to purchase the equipment themselves. This access to premium equipment removes barriers and empowers chefs to push the boundaries of their culinary creativity.
Increased Exposure and Room for Creativity
At Nimbus, we are building a brand that will benefit our members to be a part of. We provide a platform for chefs to showcase their talents and creations, and have connections to publications and culinary services that will help our members thrive. Although the culinary industry is highly saturated and competitive, there are endless opportunities for differentiation. Our members are able to learn from each other’s experiences to help them find their niche quickly and efficiently.
Nimbus is more than a shared kitchen; it’s a catalyst for culinary success. By offering a supportive community, cutting-edge facilities, and cost-effective solutions, Nimbus is revolutionizing how chefs approach their craft. As the culinary world continues to evolve, Nimbus stands at the forefront. We are empowering chefs to push the boundaries of what is possible and to turn their culinary dreams into reality.
Now Open: Nimbus at Soho & Midtown
We are thrilled to announce the grand opening of Nimbus in Soho and Midtown! After successfully operating for 3 years in the vibrant Lower East Side and a year and a half in bustling Downtown Brooklyn, we are now bringing our innovative kitchen spaces to even more areas of the city.
With the addition of our Soho and Midtown locations, we are proud to offer 19 new rentable kitchen units, providing increased availability for both hourly rentals and long-term dedicated rentals. Whether operators need commercial kitchen spaces for a few hours or are looking for a more permanent home to scale their business, Nimbus has flexible, affordable, and premium solutions.
In addition to our expanded kitchen spaces, we are also in the process of planning renovations for the front-of-house event spaces at both our Soho and Midtown locations, so our members will be able to promote their products via pop-ups, dinner parties, tastings, and more, at these new locations
With our four-facility footprint, Nimbus members can access the entirety of Manhattan below 96th Street and wide swaths of Brooklyn within 20 minutes or less.
Interested in learning more? Fill out a form on our website intake form and our team will reach out!
Now Hiring: Kitchen Operations Associates
Nimbus is once again expanding! With two new locations, we are currently seeking Kitchen Operations Associates (KOAs) to assist with on-site operations. Below, you can find the full job description. If you or someone you know is interested in the position, you can apply through Indeed at the following link:
Alternatively, you can reach out to us directly at firstname.lastname@example.org.
Maintenance and cleaning
- Surface cleaning, sanitize bathrooms, bringing in waste, sweeping and mopping
- Maintain a high standard of cleanliness and orderliness in all areas of the facility
- Complete daily and weekly checklists
- Be the person of contact for any service calls during shift (if applicable and if AGM is not on-site)
- Ensure smooth station change-overs between shifts
- Anticipate and address member needs (inventory, equipment fixes, etc)
- Receive deliveries, including proper ingredient placement and sending delivery notifications to customers
- Communicate any fees & fines for customers to our billing department
- Review and / or update facility reservation schedules
- Set up for any events held at the facility
- Facilitate order dispatch for delivery brands operating in the kitchen
- Ensure safe food handling procedures
- Manage storage areas to maintain food safety
- NYC Food Protection Certificate (aka Food Handler’s License) or willingness to obtain is a requirement
- Experience in food & beverage, hospitality, or facility management
- Punctual, responsible, and dependable
- Ability to establish and maintain effective working relationships with the Nimbus team, our full time food business partners, our hourly members, and our delivery partner
- Passion for customer service and relationship-building
- Humble and professional
- Motivated, independent self-starter, with a gritty, roll-up-your-sleeves mentality and enthusiasm for problem solving
- Comfortable in a fast-paced work environment and working in a commercial kitchen
- Able to sit and / or stand for extended periods of time, able to lift up to 50 lbs, and able to participate in all service aspects and training
- Ability to work within Nimbus’s operating schedule (opening shifts 6am-noon, closing shifts 4pm-10pm, 6am-2pm and 2pm-10pm on weekends, respectively)
- This role starts at $18/hour (full time and part time roles available)
- Medical, dental, & vision coverage
- Life insurance
- Wellness resources
Nimbus is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The diversity of Nimbus’s employees and members are a tremendous asset. We come from all around the world and represent a variety of cultures, experiences, and diverse backgrounds. Creating a space where all feel welcome is at the heart of our mission and culture.
Member Spotlight: Lucy’s Confections
October 10, 2023
During the pandemic, Monica and her brother Omar combined Omar’s graphic design skills with their shared love of food to create personalized cookies for online sale. After three years of operation, they joined Nimbus to scale their business.
Since joining in August, Monica and Omar have grown their production to 40 hours / week in our on-demand hourly baking suite. They now fulfill online orders significantly more efficiently than when they were baking from their apartment, making 90 dozen cookies in just 23 minutes in our Doyon rotating rack oven from Singer M. Tucker.
Check out Lucy’s Confections on Doordash, Uber Eats, Grub hub, or Too good to go, or at their website.