Operating a virtual restaurant comes with unique opportunities and challenges, and pricing your menu items correctly is one of the most important steps to success. Whether you’re a food entrepreneur, a small to medium-sized food business owner, or a culinary professional exploring flexible kitchen spaces, understanding how to price your products strategically can empower your business and increase your profit margins

This holiday season, each gift you give can tell a story and create a connection. By choosing from Nimbus members, you’re not just giving a product—you’re sharing the passion, creativity, and hard work of incredible local entrepreneurs. Happy gifting!

Having a strong online presence is crucial for any food business. Digital marketing can help you connect with more customers and grow your brand. Here’s our comprehensive guide to get you started with digital marketing for your food business.

Expanding your food business into new markets is an exciting step that can lead to new opportunities and revenue growth. However, growth comes with challenges, and diving into a new market without preparation can be risky. Testing your concept is an essential step to see how it resonates with a new audience.

Running a brick-and-mortar restaurant comes with a host of unforeseen costs that can quickly add up, putting a strain on both finances and time. These unexpected expenses can catch even seasoned restaurateurs off guard.

Whether you are just starting out or managing a growing business, understanding the kitchen options available can help you make the right decision. Here’s an overview of different kinds of food businesses, and the best kitchen option for each one. 

While the thought of cooking the perfect bird can feel daunting, it’s completely achievable with a few tried-and-true techniques. Whether you’re a seasoned chef or preparing your first Thanksgiving meal, these five tips will guide you to turkey perfection.

Whether you're hosting a small, intimate gathering or a larger event, careful planning and attention to detail are essential. Here’s a step-by-step guide to help you successfully host a private dining event.

Starting or scaling a food business in Chicago takes more than culinary skills—it requires capital. Whether you’re a chef launching a restaurant, a food truck operator expanding your fleet, or a packaged goods creator aiming for store shelves, attracting the right investors is essential. Here’s a guide on securing investors for your Chicago food business and how Nimbus’s River North location could be the ideal base.

Leveraging local SEO and social media can bring more customers through your doors and drive awareness in a market full of unique food options. Here’s a guide on how to make the most of local SEO and social media to grow your customer base in Chicago—and why setting up your kitchen at Nimbus’s River North location can help.

Operating a virtual restaurant presents unique challenges in maintaining customer trust. Without a physical location, transparency and connection become crucial. Here’s how you can build and maintain trust with your customers.

For food business owners in Chicago, access to flexible kitchen space is essential for growth and success. WWith fully equipped kitchens available on demand, you can focus on scaling your business without the overhead costs of maintaining a permanent space.

In this post, we'll walk you through how our hourly kitchen memberships work, break down the kitchen spaces available, and explain why Nimbus River North is the go-to kitchen rental option for food businesses in Chicago.

For entrepreneurs starting food businesses, the core focus is often delivering a great product and maintaining customer satisfaction. However, beyond food sales, there are numerous opportunities to diversify revenue streams. Let’s explore several additional revenue streams that food businesses should consider, including merchandise, media and content creation, events, and consumer packaged goods (CPG).

Every season brings a new set of opportunities and challenges for food businesses, especially in cities like New York City and Chicago, where weather and tourism significantly influence customer behavior. Let’s explore how seasonality affects food businesses in NYC and Chicago on both a yearly and daily scale, and provide actionable tips on how to adapt and thrive, no matter the time of year.

Not all shared kitchens are created equal. Nimbus’s flexible rental options offer a breath of fresh air in the world of shared kitchens.

Running a high-volume kitchen during peak service requires efficient, streamlined operations to ensure food quality, speed, and consistency. Here’s a detailed guide to help you optimize your line for high-volume service and make sure your kitchen can efficiently handle the rush. 

A ghost kitchen, sometimes referred to as a virtual kitchen, operates without a dine-in option, focusing solely on fulfilling online orders via pick-up or delivery. This model has gained traction for its potential to maintain low operating costs and offer greater flexibility for chefs and restaurateurs. But why exactly might a business choose to run a ghost kitchen?

Whether you're a professional chef or an enthusiastic home cook, the tools you work with can make a difference in your cooking experience. These tools ensure precision, efficiency, and safety, allowing you to create dishes with confidence and consistency. 

In the competitive culinary world, sourcing top-quality ingredients isn’t just about convenience; it involves building relationships with trusted suppliers, understanding seasonality, buying in bulk, and maintaining high standards. Here’s a comprehensive guide on how to source the best ingredients for your food business.

Sourcing fresh, high-quality ingredients is essential for any food business in New York City. With its abundance of farmers markets, local farms, and specialty suppliers, NYC offers endless options to ensure your dishes feature the finest ingredients. Whether you’re a chef, restaurant owner, or food entrepreneur, here’s a guide to some of the best places to source local ingredients in the city.